Posts

Apple steps on rake in FCP X strategy blunder

For a company that knows more about cultivating fanatical advocates than perhaps any other, Apple has really come a cropper this week. Their really clever software engineers have been busy with a ground-up re-write of one of their 'halo brand' products - Final Cut Pro. Final Cut has a huge following of semi-pro and professional video editors.  It was among the leaders in bringing broadcast quality video editing to the desktop - and away from high end Silicon Graphics workstations running software that cost tens - or hundreds - of thousands of dollars. Apple could conceivably have continued developing Final Cut Pro incrementally, but there were big gains in speed and usability to be gained by re-writing the software as a 64 bit application.  Ability to access more RAM and handle many processing tasks in the background (allowing the user to keep editing while the application was rendering, for example) were key drivers in the decision. With a more or less blank sheet of ...

The Upsides of a Wisdom teeth extraction

I don't recall the last time I had a sick day. Working from home means you've got to be really, really crook (like stay in bed all day crook) to not be able to haul yourself into the office at least for a bit of the day. But surgeon's orders, and the myriad horror stories I read and heard about post-operative misery made my mind up to take it real easy and to resist the magnetic pull of the office. Sure I still checked my emails (but didn't respond to any!) but otherwise it was a truly work-free day. The best part? I didn't feel guilty. Instead I spent most of the afternoon talking on the phone to my mother and sister who live in Sydney. Not the usual sort of brief, distracted chats we usually have when I'm on my way to a meeting or in the middle of some task with the timer on, but an engaged and broad ranging conversation. For a change I didn't feel guilty when hanging up too soon. And I finally found the time to start a blog. I expect I'll cut shor...